A cover letter is that introduction. Include a one-liner about your company, brief background information about how your company came to be, and a short overview of what makes your company better than the rest.
Make it friendly and encourage your reader to reach out with any questions. Close it with a thank you and a signature. Thank you for considering Jump Social Media Marketing for your social media needs. We specialize in working with real estate companies in the Chicago area, and got started when a realtor asked us to come up with a campaign back in It was a huge success, and the realtor was able to double his sales in a month.
Unlike our competition, we focus on a holistic approach to social media marketing by looking at your core values, your target market, and best practices and methodology on how to craft an authentic message that resonates directly with your audience. We believe our proposal provides a complete social media marketing strategy that will culminate in highly successful results for your business. My contact information is below. Depending on the type of business you run and your ideal client, you may need to tweak this cover letter to better fit your industry.
For example, a graphic designer may need to include a spec sample or reference to revisions. Meanwhile, a company offering wedding photography services may need to discuss an upfront non-refundable service fee to hold a date.
Unless your proposal is very, very brief, include a table of contents in outline form. It helps the reader know what they can expect to find in the document. And by sending it electronically, you can create a clickable table of contents, so that your potential client can easily revisit sections without having to navigate through multiple pages. Essentially, it sets the scene for the proposal — why are you sending it, and why does the client want to read it? Our clients are primarily realtors in the greater Chicago area looking to reach new clients through social media marketing.
While our competitors work to serve multiple industries and target audiences, we specialize in the real estate industry. Our co-founder Tom Lancaster also has a background in both social media and real estate, giving him a unique perspective on the needs of the market. Your tone might also change.
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Jump Social Media Marketing offers full-service social media services for the real estate industry. Our team ensures area realtors are targeting their core market with an authentic message across the best channels possible. Our team estimates we will grow your social media followers from your combined followers to over 5, in the next six months and generate more leads for your business.
With a background in real estate and social media, Jump Social Media understands the unique needs of your industry. Describe the anticipated outcome of the project and general timeframe. The proposal section is a general overview of the custom-made solution your company has devised for the potential client, and this section gets into the specifics. Describe exactly what deliverables they can expect, and when they can expect them.
A timetable that pairs deliverables with their expected date makes your document more visually appealing, and makes this information more digestible. We will analyze your results and deliver your campaign on the first of the month. If the first of the month is a weekend or holiday, we will resume the following business day. Our plan is to engage your social media audience by sharing company news, press releases, events, employee spotlights, and more.
We will also pay attention to industry trends, and share it. This will help to gain exposure with your target market. We will utilize social channels to connect with your follower base, and engage them with promotions to get them excited about both current events, and the brand itself.
It will help vary your content and keep your customers coming back for more. While photos, videos, and carousel posts all appear in-feed, the way users interact with each type of content is vastly different and can affect performance. Metrics like these are invaluable when deciding what changes if any to make to your IGTV strategy. Thank You. How can you stand out and remain authentic and genuine?
These campaigns can last as short as a day, or can run up to six months. Results of campaigns can be compared so the most effective promotions, offers, or contests can be replicated. We will agree on a schedule for a series of posts to keep up the exciting momentum for all prospective customers. It is important to regularly maintain marketing activity for maximum growth. We will continually monitor each channel and will respond to any questions, comments, and posts within a two hour time period. Two hours will allow us to confirm that accurate information is relayed back to the person asking.
Daily and Weekly Analytics. Summarizing various results and activities over each quarter. We will set up a meeting to go over the results and then tweak our approach accordingly.
Your own proposal may look different than this depending on your proposal writing skills and services, but you can still use the example as a framework. Add in more details as needed. For example, a cyber security company would need to include information on penetration testing and how often it would be done to look for possible intrusions and hacks. You said hello with the cover letter, but the about us section is where you get to really show off what makes your company the best in the biz. Include information about your past successes, awards, and social proof in the form of client testimonials or short case studies.
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Neil Crofts uses inspiring examples of those who have achievedtheir dreams on authentic Authentic Business shows that it is possible to start asuccessful business without selling out your values. Neil Crofts uses inspiring examples of those who have achievedtheir dreams on authentic lines. Taps into a huge, hungry market for good quality businessstart-up books. Get A Copy. Paperback , pages.
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